Why Is Rebranding Important?

A rebrand sounds like a daunting task. A complete overhaul. A change. A shift in the companies ethos, attributes and potentially even a change in the team. Rebranding can breathe a new lease of life into a business but it must be done with clear strategy and thought and should be for the right reasons. 

A general misconception or oversight is the large focus on logo rebranding. A logo plays a large role in the way your company looks and feels, however it is the smallest part of how your company will come across through the ethos and stories your company talks about. 

In this article our focus will look at the elements that should be focused on during a rebrand and also the reasons behind a rebrand taking place in an organisation.


When we discuss growth we unintentionally think of financial growth. This is not always the case. You may want to move into a new market or capture missed opportunities. A business should outline these reasons and then further evaluate the ways in which they will attempt to broaden their company. 

Moving with the times

Sometimes a rebrand is as simple as giving the company a new lick of paint. The logo and website may be outdated and you need to give it a more refreshing, representative update.  

Change in company strategy 

During the rebrand at arieum our main purpose was around the company strategy. We had adopted the ‘digital’ moniker but we were launching and relaunching companies and therefore it was time we addressed what the company had been completing for three years. 

A change in the product or service you provide

Many companies evolve and grow. The product and service they originally sold is no longer there primary and therefore it was time a rebrand reflected the true brand story and sales. 

After having looked at the above points its now question time. Before you pursue anything it is always best to ask yourself these particular questions:

  • Why are you thinking about rebranding?
  • What scale of rebranding are you considering?
  • What changes (if any) have happened at your business recently that may affect your rebranding?
  • Have you compiled any research? Looking at, your competitors, the market that your business operates in, target audiences and technological advances, all of which may affect your business now and in the future.

A rebrand is a genuine need for a change. It doesn’t have to be a complete overhaul of everything. Its finding what works for your company. As long as it aids and benefits your company. The key to any rebrand is to make sure you have done your research or find an agency like ours who can help you in the process from start to finish. 

So what’s the first step. Its easy drop us an email and we can discuss it with you. 


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